Diagnosed cases
Real diagnostic patterns from businesses across Ghana and Nigeria — symptom, root cause, outcome.
Boutique in Osu selling well but always broke
Monthly sales of GHS 42,000 yet the owner could never pay suppliers on time.
Diagnosis
Stock was purchased on emotion, not velocity — 61% of capital sat in slow-moving inventory.
Freed GHS 18,400 of trapped capital in 6 weeks and ended supplier penalties.
Lagos cloud kitchen losing money on every delivery
Orders doubled after a promo, but profit fell 30%.
Diagnosis
Delivery and packaging costs were never priced in; the promo subsidised the wrong dishes.
Restored a 27% gross margin without dropping order volume.
Freelance brand designer fully booked, still underpaid
Working 60-hour weeks for GHS 9,000 a month with no savings.
Diagnosis
Flat project pricing with unlimited revisions — 41% of hours were unpaid rework.
Raised effective hourly rate by 82% while cutting weekly hours.
Abuja cleaning service with high enquiries, low bookings
Over 200 WhatsApp enquiries monthly but under 20 confirmed jobs.
Diagnosis
Response lag averaged 7 hours; trust signals were missing at the decision moment.
Conversion rose from 9% to 26% in eight weeks.
Accra software studio losing developers every quarter
Three senior developers resigned within seven months.
Diagnosis
Role ambiguity and unclear progression, not pay, drove exits.
Retention held for four consecutive quarters after restructuring roles.
Onitsha wholesaler stuck at a revenue ceiling
Turnover flat at ₦6m monthly for over a year.
Diagnosis
82% of revenue came from nine walk-in buyers with no outbound motion.
Added ₦2.1m monthly from reactivated and referred buyers.